Ozon Belarus Launches Postpayment for Fashion: Try Before You Buy

In today’s world of online shopping, one of the main barriers for clothing buyers remains the inability to try on items before paying. However, residents of Belarus can now forget about this problem thanks to a new service from Ozon.

Postpayment for Fashion Purchases: What Is It?

Ozon Belarus has introduced a groundbreaking service for the local market — postpayment for items in the Fashion category. Now Belarusian shoppers have the option to try on clothing, footwear, and accessories at pickup points before making any payment. This is a significant step forward in customer service, bringing the online shopping experience closer to that of traditional in-store purchases. The new service is already fully available to marketplace users in Belarus and applies to items marked with the special label “Pay on Pickup.” It’s important to note that postpayment covers about 80% of the entire Fashion assortment, which amounts to over 15 million stock-keeping units.

How Does Postpayment on Ozon Work?

The process of using the new service is extremely simple:

1. When placing an order, select the payment method “Pay after pickup.”
2. Provide a bank card for the future charge.
3. Pick up the order at an Ozon pickup point.
4. Try on the selected items.
5. Pay only for the items that fit and you like.

Funds will be debited from the card only after you confirm the purchase at the pickup point. If the order contains both postpayment-eligible items and other products, the system handles them with separate payments: the cost of prepayment-required items will be charged immediately, while fashion items are paid for only after trying them on.

Limits and Service Features

To ensure transaction security, Ozon has implemented a system of postpayment limits. The basic limit is 800 Belarusian rubles, allowing customers to comfortably try on several outfits in different sizes or styles in one visit to the pickup point. An important feature of the system is that the limit is not static. For loyal customers who regularly complete purchases after trying items on, the limit will increase, expanding service capabilities. This dynamic system rewards loyal buyers and encourages long-term relationships with the marketplace.

Which Items Are Eligible for Postpayment?

The service covers a wide range of items in the Fashion category:

• Clothing for men, women, and children
• Footwear of all types and sizes
• Headwear
• Gloves and other hand accessories
• Belts
• Ties
• Women’s handbags
• Men’s clutches
• Many other accessories

All items available for postpayment are marked with the special label “Pay on Pickup,” making catalog navigation as convenient as possible for users.

Ozon’s Growth in Belarus

The launch of postpayment coincided with a period of active growth for Ozon in the Belarusian market. In the first quarter of 2025, the marketplace’s turnover in Belarus nearly tripled compared to the same period last year. A similar surge was observed in the number of orders. The number of active customers in Belarus grew by an impressive 85% year-on-year, significantly outpacing the overall growth of the marketplace’s audience. Belarusian users demonstrate high activity, placing on average more than 27 orders per year, indicating growing trust in the platform. The number of Belarusian sellers on the platform also increased by a quarter, signaling the formation of a full-fledged local e-commerce ecosystem.

Why Is This Important for Consumers?

The introduction of postpayment addresses one of the main issues of online shopping — uncertainty about the right size and style of clothing. Now customers can:

• Order clothing in different sizes to try on without having to pay for all items upfront
• Assess the quality of materials and craftsmanship before purchase
• Compare various models directly at the pickup point
• Save time and money by avoiding returns of ill-fitting items

For many consumers, this means the elimination of the last barrier to fully embracing online shopping for clothing and footwear.

Ozon in the Global Context

It’s worth noting that Ozon is actively expanding its presence not only in Belarus. To date, the marketplace operates successfully in ten countries: Kazakhstan, Armenia, Belarus, Russia, Kyrgyzstan, Uzbekistan, Azerbaijan, Georgia, as well as China and Turkey. The platform’s total assortment is impressive — over 370 million items across more than 20 categories. The base of active users stands at 58 million people, and the number of sellers exceeds 600 thousand.

Conclusion

The launch of the postpayment service for fashion items on Ozon in Belarus is a significant step in the development of e-commerce in the country. This innovation not only enhances the customer experience but also contributes to further growth in online sales of clothing and footwear. The new service demonstrates Ozon’s flexibility in adapting to local market needs and its commitment to creating the most comfortable conditions for buyers. Given the impressive growth dynamics of the marketplace in Belarus, it’s reasonable to predict that the postpayment service will become yet another factor reinforcing Ozon’s position in the Belarusian e-commerce market.