Discount Calendar: When and Which Products Are Best to Buy

If the purchase is not urgent and can be postponed for a few weeks or even months, the best option is to wait for sales. A sale is not only an opportunity to save but also a chance to buy high-quality products for less money. This applies not only to clothing, footwear, accessories, and seasonal items, but also to larger purchases: cars, real estate, and household appliances. The right timing for shopping can significantly affect your budget, and a discount calendar will help you determine when and what products are most advantageous to buy.

• Christmas and New Year Sales

  Discounts in Russia before Christmas and New Year begin in mid-December. This time is considered one of the hottest seasons for sales, when stores and online platforms strive to attract customers and sell as many products as possible before the holidays. Discounts can apply to any category of products, including clothing, gifts, household appliances, and airline tickets. The exact start of sales depends on the seller, and it's difficult to predict the exact date. To avoid missing out on a good deal, it’s better to check with the sellers directly or keep an eye on promotions. Sales usually last until the end of the winter holidays, but in the final days, the offers may be significantly more advantageous, as stores try to sell off remaining products and free up space in their warehouses. perl Copy code Tip: Don’t wait until the last minute. While discounts may be more tempting in the final days of the sale, the most popular items might be sold out, and the best deals may already be taken.

• Chinese New Year

  The Chinese New Year falls later than in Russia—between January 21 and February 21. This is an important holiday for China, and the sales leading up to Chinese New Year, especially on Chinese online stores and marketplaces, are significant. Discounts on products can be substantial, especially on Chinese brand products, which are already low-cost. vbnet Copy code Sales begin shortly before the holiday itself, and if you plan to shop on Chinese platforms, this is a good time to save. However, remember that local shoppers are also waiting for the sales, so popular items may sell out quickly. It's best to monitor prices in advance and add items to your cart ahead of time, so you can complete the purchase as soon as the discounts appear.

• Russian Cyber Monday

  Cyber Monday is a traditional online store sale that takes place worldwide at the end of November, but Russia also has its own version, which occurs on the last Monday of January. This day often coincides with the end of the winter sales, but it also becomes an important event for online shopping. On this day, discounts can reach up to 90%, and many sellers offer attractive deals on various product categories. vbnet Copy code However, be cautious: some sellers may increase the prices of products in advance to later offer a discount. This is a common tactic, and it’s something to watch out for. Many Chinese and European online stores also join Russian Cyber Monday, offering discounts on their products. Tip: Be careful and compare prices before Cyber Monday. This will help avoid purchasing overpriced items that will later be "discounted."

• Valentine's Day

  Although Valentine's Day discounts are not as significant as on other sales, stores often run promotions related to gifts for loved ones around February 14. This applies to both online and offline stores, and discounts usually cover items such as toys, jewelry, souvenirs, cosmetics, and other gift products. vbnet Copy code The sale for this day is usually limited to a few days, so if you plan to buy something for your significant other, it's worth keeping an eye on the discounts in advance to not miss out on a good deal.

• Gender Holidays: February 23 and March 8

  Sales related to February 23 (Defender of the Fatherland Day) and March 8 (International Women's Day) typically begin several weeks before the holidays themselves. Usually, the biggest discounts are found on these specific holidays. Popular items during these sales include cosmetics, accessories, clothing, souvenirs, and other gifts that may be useful for both men and women. csharp Copy code Tip: Plan your purchases in advance, as the best offers may sell out quickly.

• St. Patrick's Day

  St. Patrick's Day (March 17) is celebrated in the U.S. and Europe, and many sales are held on this day, especially on products related to the holiday, such as green-colored clothing and accessories. Additionally, many platforms offer discounts on themed souvenirs and products popular in Irish culture. sql Copy code For online shopping, this can also be a good period, especially if you are looking for specific products for the holiday.

• Easter Sales

  Although Easter sales are not as popular in Russia as in the West, it’s still worth paying attention to potential discounts. In the lead-up to Catholic Easter in Europe and America, large-scale sales are held with big discounts (up to 90%), and it’s a great opportunity to buy items that might be relevant for the holiday, such as clothing, accessories, and decorations. vbnet Copy code However, when purchasing products from abroad, it’s important to consider the cost of shipping to Russia, as it can significantly exceed the price of the product itself.

• May Holidays

  May holidays in Russia are traditionally associated with the Labor Day (May 1) and Victory Day (May 9) holidays. During this time, many stores hold sales related to active recreation, sports, and the summer cottage season. For example, sports equipment, outdoor furniture, and tools are often sold with significant discounts. css Copy code If you plan to buy products for outdoor activities, the May holidays are a good time for it.

• Chinese Singles' Day (November 11)

  November 11 is celebrated in China as the World Shopping Day or Singles' Day, one of the biggest events in Chinese retail. This day features large sales with discounts of up to 90%. It is also accompanied by coupons, raffles, and other promotions. css Copy code The sale lasts two days, and it’s a great opportunity to purchase items with significant discounts. It’s important to add desired products to your cart in advance so you can complete your purchase before they sell out.

• Black Friday

  Black Friday is one of the biggest sales events of the year, traditionally held in the U.S. on the last Friday of November, but it has gradually become popular in other countries. On this day, discounts are available both in offline stores and on online platforms worldwide, including Russia, Europe, China, and the U.S. Black Friday often marks the start of the Christmas sales season. vbnet Copy code Tip: To avoid falling for inflated prices, compare prices in advance and keep track of products in stores. This will help you choose the best time to buy.

• Cyber Monday

  Cyber Monday is held on the Monday following Black Friday. It is the largest online sale event in the world, and discounts are available on all categories of products—from smartphones and laptops to household items. If you plan to buy electronics, household appliances, or other home products, Cyber Monday can be an excellent opportunity to save.

• Seller and Buyer Anniversaries

  Most large retailers and marketplaces hold sales to celebrate the anniversary of their founding. For example, AliExpress holds promotions in late March, and OZON does so in April. During these days, you can take advantage of discounts, receive bonuses, or participate in promotions like "two products for the price of one." Many stores also offer special discounts for birthday customers, especially if you have a discount card. Usually, a week before your birthday, you may receive notifications about special offers and unique promotions. rust Copy code Additionally, many stores offer personal discounts for birthday customers, especially for discount cardholders. You may receive notifications about available promotions and special offers about a week before your birthday.

When is the best time to buy different categories of products?

• Clothing: The best discounts on clothing and footwear can be found at the end of the seasons. For example, winter items are cheaper in the last week of February, and summer items in August.
• Cars: The best time to buy a car is at the end of the year. During this period, car dealerships actively sell models from the current year to make room for new arrivals.
• Home Appliances: Discounts on household appliances are often announced before major holidays, especially in November and January.
• Electronics: The best times to buy electronics are during Black Friday and Cyber Monday sales when prices drop to their lowest.

Conclusion

To make smart purchases, it’s important to plan your expenses carefully and keep track of the sale dates. Create a discount calendar so you don’t miss the chance to buy the items you need at a reduced price.