We Are Store Opening at Avia Mall – Belarusian Fashion Showcase

The Avia Mall shopping center, located in the “Minsk-Mir” microdistrict and which opened its doors at the end of April 2025, is preparing to launch a unique project. By autumn 2025, a two-story We Are store will appear here, becoming a true showcase of Belarusian fashion. The new space will feature clothing and accessories from local designers, making the project especially attractive to connoisseurs of unique style and quality.

We Are: the brand’s third store in Belarus

The We Are project has already established itself as a platform for promoting Belarusian designers. The first brand store opened in 2022 in the Dana Mall shopping center in the capital, the second—in 2023 in the Triniti shopping center in Grodno. The new store in Avia Mall will be the third in sequence and, judging by the announcement, the most ambitious. This was reported by the project’s founder, Vera Prokopenko, on her Instagram, emphasizing that the opening is scheduled for autumn 2025. The two-story space will be divided into zones: the main part of the store will be dedicated to clothing, and a separate We Are Details section will offer accessories—bags, scarves, lingerie, and even fragrances from Belarusian manufacturers. The brand list is still being kept secret, but the project’s creators are actively collecting suggestions from customers. In the comments to Vera Prokopenko’s post, users are sharing wishes for which labels they would like to see on the shelves of the new store. The organizers promise to take these recommendations into account when forming the assortment.

What else is known about Avia Mall?

Avia Mall is one of the most anticipated shopping centers in Minsk, the construction of which was accompanied by multiple postponements. Initially, the opening was planned for 2022, then for 2023 and 2024, but in the end the mall only began operating in April 2025. At the moment, the only functioning facility in the complex is the Green hypermarket, located on the ground floor (according to internal navigation). It can be accessed both from the street and directly from the “Aeradromnaya” metro station. Which other stores and establishments will appear in Avia Mall has not yet been announced. The developer recommends keeping track of news on the official shopping center website. However, the opening of the We Are store is already causing a stir, promising to attract to the mall fans of local fashion and those looking for unique items with Belarusian character.

Why visit the new We Are store?

• Supporting local designers. By shopping at We Are, you support Belarusian artisans who create high-quality and stylish items.
• Wide assortment. From everyday wear to exclusive accessories—everyone will find something to their liking.
• Convenient location. Avia Mall is situated in the rapidly developing “Minsk-Mir” district, with excellent transport accessibility thanks to the metro station.
• Unique shopping experience. The two-story format and thoughtful zoning will make a trip to the store comfortable and engaging.

Expectations and prospects

The opening of We Are in Avia Mall will be an important event for the Belarusian fashion industry. The store will not only expand the presence of local brands in the market but also draw attention to the shopping center itself, which is only beginning to gain popularity. Given the success of the previous We Are spaces in Dana Mall and Triniti, one can expect that the new store will become a magnet for fashionistas and anyone who values individuality. Follow updates on the Avia Mall website and We Are’s social media so you don’t miss the opening announcement and to learn which brands will be included in the store’s assortment. In the meantime, share in the comments which Belarusian labels you would like to see in the new space!